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The main character of the issue is a PR director at Buzz World, which is a Tuscon-based PR firm. He represents a national trade group called American Cement Association (ACA). The ACA has been following high-growth cities that are preparing to vote on road improvement plans across the country. The ACA hired Buzz World to…

Sutter Home Wines is one of the largest wineries, independent family-run businesses in the United States. The winery is located is in St. Helena in California and belongs to the affluent family Trinchero (Sutter Home, 2016). The United States is among the primary consumers of wine according to Forbes’ statistics, as shown in figure 1…

Introduction Over the past 15 years, the security and surveillance industry has significantly changed. In the past, the surveillance was considered the responsibility of the governments, while the focus of these services has widely been shifted to the private sector in present times. The private surveillance industry uses sophisticated technologies and devices in order to…

Hopak is a traditional Ukrainian dance, which was performed by the Cossack soldiers, Ukrainian fighters, who lived in Southern Ukraine and protected the country from the enemies. The dance, which developed in the sixteenth century as only male amusement and represented the victory in a battle, has grown to be very popular with the rest…

The trend of marketing food products or additives as medicine has gained momentum in the society. Most businesses or manufacturers blend their products with additives or supplements that are believed to have healing properties. Some health experts have openly rejected the concept of marketing food as medicine. Despite this objection, most people have resorted to…

Nader Ayoob and his brother Ramez Ayoob, the owners of Champion Energy Drink brand, are very proud of it. This drink is a new product in the energy drink market. It has several flavors among which consumer can choose. However, this drink contains caffeine. Therefore, it is not recommended for pregnant women, or people under…